Turn complex challenges into clear steps
About us
This makes the difference
Through our proven methods and measurable results, we help decision-makers in mid-sized service organizations, from SMEs to government and non-profit organizations, gain clarity, focus, and a clear roadmap for action. By restoring clarity and control, we create the conditions for successful growth. Our approach has a proven track record across organizations in professional and other service industries. Following a rapid assessment, our team provides the clarity and direction you need to move forward with confidence, giving you greater control of the operation and peace of mind along the way.
Measurable improvement in performance verbetering after the operation
Before, during, and after the operation, our team closely monitors your organization’s ‘vital signs’. If key indicators such as conversion, customer satisfaction, or customer acquisition change, we adjust our approach accordingly.
Our ‘operation team’ with experts
Meet the specialists who bring clarity and enjoyment back to your work. Every member of our team brings years of experience and in-depth knowledge of customer, user, and employee behavior. They turn complex challenges into clear, actionable roadmaps that drive sustainable growth and lasting performance.
Nick Nijhuis
Nick combines expertise in AI, digital marketing, data maturity, thought leadership, Business Innovation Thinking, and moral leadership to help organizations become stronger and more resilient.
Natalie Vijlbrief
Natalie has extensive experience in bridging marketing and technology. She helps organizations optimize their marketing by integrating different systems to maximize results.
Antoinette Alma
Antoinette guides teams and organizations in harnessing differences, strengthening collaboration, and making decisions with broad support. She helps teams unlock their full potential.
Karlo Timmerman
As an auditor, Karlo performs assurance engagements and statutory audits. Using data, he develops real-time insights, pricing models, and predictive models. He also advises and supports organizations on ESG and CSRD-related challenges.
Kimberley Stein
Kim translates positioning into a marketing strategy that makes sense. No gimmicks, but an approach that fits who you are and delivers results. She quickly identifies opportunities and brings structure to the process, helping brands grow.
Margôt van Brakel
Margôt invites her audiences to explore the question: “What does it mean to be human in an age of AI and digitalization?” She is the author of three books on the subject and has over 20 years of experience guiding change in large organizations.
A clear path to (customer) results in just one day
These practical sessions deliver a clear diagnosis and a reliable treatment plan in just two hours. Through organizational consulting, user insights, rigorous performance monitoring, and team development, our team turns complex challenges into simple, actionable steps. This creates clarity, peace of mind, and the space to move your business forward with confidence.
Working with AI, Privacy & CSRD
An intensive 1- to 2-hour (online) workshop packed with practical AI skills you can put to use immediately. You’ll also learn how to avoid common pitfalls related to privacy and CSRD. The exact content and duration will be tailored to your needs.
Behavioral Design in Practice
Apply behavioral principles to your (digital) touchpoints to improve both customer experience and conversion. Or create an environment that encourages innovative behavior among employees.
From User Insight to Product
Uncover insights your competitors miss and turn them into a minimum viable product to test its market potential. This allows you to quickly validate your idea with real-world results and stay ahead of the competition.
Looking for a tailored workshop or more information? Get in touch with us!
Plan a session, get clarityHow does Organisatiechirurg create success, and for whom?
Organisatiechirurg gives its clients peace of mind, creating the space to do business, make decisions, and innovate with confidence. We make complex challenges manageable by breaking them down into clear, concrete, and actionable steps. This puts clients back in control, enabling them to take immediate action, tackle their challenges, and achieve their goals.
What types of organizations does Organisatiechirurg work with?
Organisatiechirurg works with mid-sized service organizations across both the commercial and non-profit sectors. We simplify complex challenges for SMEs, local and regional governments, and non-profit organizations.
What services does Organisatiechirurg offer?
Organisatiechirurg’s services focus on:
- Building digital maturity within organizations, including the responsible and effective use of AI and data, compliance with privacy regulations, and sustainability requirements such as CSRD.
- Designing agile and resilient team and organizational structures that enable organizations to innovate effectively and respond to challenges within their product-market combinations.
- Gathering user and customer insights to design for desired behaviors, including conversion, and testing solutions in real-world settings.
- Supporting decision-makers on their journey toward (moral) leadership, helping them navigate ethical considerations and develop thought leadership.
What problems does Organisatiechirurg solve?
Organisatiechirurg gives decision-makers in mid-sized service organizations a clear path to action. Our practical, tailored roadmaps show exactly which steps can be taken as early as tomorrow, making their impact visible from the outset. This also enables discussions about value, necessity, investments, and next steps to be based on facts rather than assumptions.
How does Organisatiechirurg solve complex challenges?
Organisatiechirurg uses a clear four-step approach:
- Gather user and customer insights to understand what drives their behavior.
- Develop a diagnosis that identifies the barriers, habits, and behaviors preventing the desired conversion or actions.
- Design simple solutions and test them in practice to determine what works.
- Measure changes in conversion, actions, and behavior, then use the results to refine the approach and determine the next steps.
This gives entrepreneurs and executives greater peace of mind and creates the clarity and space they need to move forward, make decisions, and take action with confidence.
What expertise and experience does the team have?
The team consists of a core group of specialists supported by a flexible network of experts. Whenever specific knowledge or experience is not available within the core team, we temporarily bring in additional expertise.
The current team’s areas of expertise and capabilities include:
- Digital marketing and marketing technology
- AI models and applications
- Auditing, ESG, and CSRD regulations
- Business innovation and data maturity
- Leadership and team development
Why do organizations choose Organisatiechirurg?
Organisatiechirurg’s approach starts with the real-world problems experienced by users. This ensures that every project remains firmly focused on the specific challenge our client is facing. The methods we use are evidence-based and proven in practice, while the data and insights are unique to each client’s users and specific situation. As a result, every project follows a clear and structured process, with each step focused on developing solutions tailored to the needs of both our client and their users.
What our ‘patients’ say
Floor Beek
“It’s always a pleasure working with Organisatiechirurg. We received an inspiring AI training session tailored to our diverse group, delivered in an open and interactive setting. ”
Karlo Timmerman
“With Organisatiechirurg we build an AI platform for CSRD and ESG cases. By putting the user first, we generated on- and offline leads”
Yuan de Rozario
“Organisatiechirurg gave me direction and stepping stones for further growth as a professional and in business. The attention is genuine and focused on my specific situation.”